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​SERPENTINE
WISDOM

Serpentine Wisdom, the personal project that I worked as Creative/Art Director and Fashion Designer showed my dedication to Vietnamese beauty and culture, which portrays the traditional 'ao yem' and the concept of eternity. The project has been featured on Photo Vogue.

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development process

​​INSPIRATION

A common ancient symbol found in many cultures around the world is the Ouroboros,

which represents the concept of infinity. The word "Ouroboros" is a combination of two

ancient Greek words: oura (tail) and boros (to eat). It depicts a serpent eating its own

tail, symbolizing the cyclical nature of life, death, and rebirth.

 

The Ouroboros is a powerful symbol that can be interpreted in many different ways.

It can be seen as a reminder of the ever-changing nature of life, or as a symbol of hope

and renewal. It is a reminder that even though things may change, there is always some

-thing that remains constant.

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​​I believe that everything in our lives goes in cycles. This is also true for cultural values and national traditions. Even though young people today live in a world full of innovation and are gradually forgetting about things that are part of their cultural identity, there will come a day when these beautiful things will be given more attention and developed further. This project aims to revive the beauty of traditional Vietnamese clothing and to use products from Vietnamese handicraft villages. For me, anything that is original and belongs to our national identity is something that I want to use and promote, bringing it and its beauty closer to young people.In this project, i explored the use of sustainable materials in fashion. I focused on using natural fabrics such as linen, silk and bamboo as well as natural products, such as wood, bamboo, rattan. Besides, I also reuse the fabric in my old designs.

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behind the sences

Credits:
Creative/Art Director: Linh Nhi Pham, Ton Ng (Nguyen Thanh Van)
Photographer: Ton Ng
​Fashion Designer: Linh
Nhi Pham
​Model: Dep

Assistant: Minh Hieu, Bao Ngan, An Thai, Minh Trang

 
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